Transforming Mobile Data into Mobile Audiences

Placecast’s Data Management Platform (DMP) unlocks location data to create mobile advertising audiences for better targeting and effectiveness. The mobile DMP can be used as a stand alone service to build data rich audiences, or combined with our mobile Demand Side Platform (DSP) to execute mobile ad campaigns.


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Placecast was founded on the principle that location and time are powerful signals for understanding interest and intent on mobile. Placecast is an enterprise mobile DMP with deep expertise in location that delivers robust mobile audience segments for ad targeting.

The platform aggregates location data with over a hundred other data sources, to build data-rich audience segments that can be targeted on mobile through Placecast’s demand side platform (DSP). We leverage a combination of 1st, 2nd and 3rd-party data sources to derive high-performing mobile ad segments, and provide analytics and insights about consumer behavior in the real world.


ENTERPRISE WHITE-LABEL


Placecast platform is an enterprise-grade, white-label solution, designed and deployed for partners who have large first party data assets and unique privacy, reliability, security and scalability requirements.

The platform is designed to conform to the highest standards with regard to data privacy, security and data ownership, including robust data rights management capabilities and consumer privacy functionality. The data adaptor framework enables flexible syndication of data to other platforms in any format.

Mobile Data Management Platform

Placecast’s Data Management Platform (DMP) cleans, standardizes and de-duplicates location and other data for some of the world's largest enterprises.



Data Ingestion

Onboard, cleanse and normalize data sets from multiple sources, including POI, mobile device, CRM and specialty data sets to create normalized profiles.

Data Normalization & Matching

De-dupe, cleanse and standardize mobile data sets, including patented deterministic and probabilistic ID matching for easy association of other data sets to create normalized mobile user profiles.

Audience Segments

Build audience profiles (segments) based on behavioral location rules, and other behavioral device data. Placecast offers both pre-packaged and custom audience segments for targeting mobile users.

MOBILE DSP

For advertisers and enterprises looking to reach their target audiences in the real world, Placecast’s demand side platform (DSP) delivers location-based ad campaigns with unmatched performance. With the right combination of verifiable audience segments, precision geo-targeting with access to a massive POI database, top-tier inventory, dynamic rich media creative, and a robust platform with algorithms to optimize campaigns, Placecast DSP delivers efficient media buys with high performing results.

A Few of Our Clients

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"Placecast combines the power and precision of Location with complete professionalism in the definition and execution of campaigns that have delivered measurable ROI for our national retail clients."

- Stephen Burke, VP Mobile, Resource LLC.